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Posted on retailsmartresults.com
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Sourced from www.socialnomics.com Must view if you are a retailer and are thinking about the relevance of social media. This does not mean 'old' media is irrelevant, but there is convergence (synthesis) between old (thesis)and new media (antithesis). It has implications for marketing, merchandising, sales promotion, customer service and branding - almost every facet of running a retail business.
