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The Communcation System has been developed to be your RETAIL COLLABORATION CENTRE.

It is what makes us a community. We can send & receive messages to and from each other.

We can start topics for debates. Just start a conversation - we're listening.

Click on the links and the tabs - don't be afraid, nothing will break.

There is an AMAZING feature which allows you to:

  1. Send private messages to other members.
  2. Start a Sub-group where only nominated people can participate in a 'closed forum'.

As our membership grows and we have sub-groups (say shopping centre marketers, or newsagents) then certain mailings and posts will be for that special interest group only.


Author Message

Moonyeen Price
Group Co-Administrator

Subject: Change or "die"
Merchandising
posted by MoonyeenPrice on Wednesday, June 10th 2009 @ 8:57 PM

All the retailers are complaining about sales.

I have not seen one retailer ( on my daily shopping walk) changed any displays ( 2 weeks), perhaps the window display, but they all sell their lowest margin products in the most productive space of their shop. Front third of the selling space.

I sat in front of this one shop for 30 minutes today just to see how many customers looked at the display in front of their shop - "ONLY $ 2.50" ( I agree not the most scientific market research) - Yip you are right not one customer looked or sneaked a peek.That display has been there for 3 weeks. It tells a story about your store and the customer is not interested in this story.

Change, change, get the attention of the customer or "die"


Ben Archer
Partner

Subject: RE: Change or "die"
Merchandising
posted by BenArcher on Sunday, July 19th 2009 @ 11:57 AM

As the old saying goes: 'If you keep doing what you always do, you'll always get what you always got'.

Interestingly, I've noticed both GAME & EB Games have been changing their displays on a near weekly basis. Wonder how the "recession" has affected their bottom line?


Dennis Price
Group Administrator

Subject: RE: Change or "die"
Merchandising
posted by DennisPrice on Sunday, July 19th 2009 @ 12:05 PM

I know the category is struggling - and I have seen some store over do the posters in th eentrance to such an extent that it has become a barrier to entry...


Ben Archer
Partner

Subject: RE: Change or "die"
Merchandising
posted by BenArcher on Sunday, July 19th 2009 @ 12:25 PM

EB are renowned for that. They tend to do it every year, regardless of whether or not times are good.



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