 Moonyeen Price Group Co-Administrator | Subject: Change or "die" Merchandising posted by MoonyeenPrice on Wednesday, June 10th 2009 @ 8:57 PM
All the retailers are complaining about sales.
I have not seen one retailer ( on my daily shopping walk) changed any displays ( 2 weeks), perhaps the window display, but they all sell their lowest margin products in the most productive space of their shop. Front third of the selling space.
I sat in front of this one shop for 30 minutes today just to see how many customers looked at the display in front of their shop - "ONLY $ 2.50" ( I agree not the most scientific market research) - Yip you are right not one customer looked or sneaked a peek.That display has been there for 3 weeks. It tells a story about your store and the customer is not interested in this story.
Change, change, get the attention of the customer or "die" |
 Ben Archer Partner | Subject: RE: Change or "die" Merchandising posted by BenArcher on Sunday, July 19th 2009 @ 11:57 AM
As the old saying goes: 'If you keep doing what you always do, you'll always get what you always got'.
Interestingly, I've noticed both GAME & EB Games have been changing their displays on a near weekly basis. Wonder how the "recession" has affected their bottom line? |