Subject: RRG Weekly Update 090517
RetailSmartResults - Weekly Digest
posted by DennisPrice on Sunday, May 17th 2009 @ 8:29 PM
RRG Weekly Update
Retail Tip of the Week
We have posted our third Retail Tip of the week here. This week we talk about the landing strip.
Retail Resources
The site we want to direct you to this week is one created by the NSW government. Whilst it Australian specific, even our international members will get something from it.
Retailing in the News
A recent study reported that:
- 15% of decision making is rational
- 85% of decision making is emotional
Another Harvard study said that only 5% is rational. Major industries are clearly focused only on the rational. But marketers are clearly ignoring the 85% that really drives the buying decision.
New on RetailSmartResults
We've uploaded two very diverse but equally useful and interesting documents in FILE SHARING:
- There is a PowerPoint Presentation by John Moore on how we can improve our public speaking skills by learning from stand-up comics
- And there is a spreadsheet that allows you to calculate - with accuracy - the 'lifetime value of the customer'.
[This section for paying members only.]
Things we liked on the Net
We found this useful little application ont he internet. Whilst I am not myself a mind mapping' kind of person, you may be. this is a free tool you can download here.
On retailsmart blog this week there are quite a few must-reads. The controversial ad by The Foundry in response to a brief to get people to recognise their discriminatory attitudes towards fat people
Thought(s) for the Week
Genius may have its limitations, but stupidity is not thus handicapped. Elbert Hubbard.
Get smart - have fun...
Dennis & Moonyeen
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