Shopfronts and store brands
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RetailSmart Poll
Are window displays a disappearing art? » read more / view comments
Yes
50% [ 1 votes ]
No
50% [ 1 votes ]
Only for some categories
0% [ 0 votes ]
2 total votes » poll closed on Saturday, July 18th @ 12:00 AM

Author Message

Dennis Price
Group Administrator

Subject: Shopfronts and store brands
Merchandising
posted by DennisPrice on Saturday, April 18th 2009 @ 10:08 PM

The trend towards wide open store fronts (the entrance = the shopfront) means there is less opportunity to create brand-building window displays.

The trade-off is the ease and convenience that customers can enter the store and you can show more of the store interior.

Is this a good thing?



Shopfronts and store brands


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