Enhancing Customer Experience posted by Mithun Bindiganavile, ProfessionalFriday, April 30th 2010 @ 8:24 AM    post viewed 81 times

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A shopping experience is all about the customers expectations, feelings, interpretations, memories and beliefs. Customers interacting with the company should have a lasting impact on the perception of the brand. Retaining loyal customers and attracting potential customers is the biggest challenge for a company. Ultimately it is not the product which the customer buys is important but how the customer feels about the whole shopping experience and cherishes it.

 

In the recent past with respect to retail sector we are seeing a huge trend in companies which are investing a lot of time and money to focus on providing the best customer experience. For instance retail stores have come up with the idea of Customizable products, Self Check out, evolution of store Design and usage of in store and social media can influence the customer experience completely.

 

The next big thing to boost Customer shopping Experience is by the use of Mobile and RFID Technologies.

 

Links:

 

http://experiencematters.wordpress.com/

 

http://www.retailcustomerexperience.com/

 

http://www.retailcustomerexperience.com/article/3171/How-mobile-will-reshape-the-customer-experienc e

 

http://www.retailcustomerexperience.com/article/21609/Motorola-unveils-new-RFID-readers-for-retail< /a>

 

Delivering Great Customer Experience:

 

 

Future Of Retailing

 

 

 

"WOW" Customer Experience

 

 

 

Shops That Pop: