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Consumer information is invaluable to any keen business, as it can be used to determine the most appropriate marketing strategy that will reach the highest percentage of consumers
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This method is very easy and excellent in writing management reports and research. The reason that it shortened the time for the reader to understand the issue directly. Well, it's directly in the heart of the matter easy to focus in the presentation of the search immediately and focus on the one hand the offer hands as the topic in a clear and intense for 1800 words. Reference to Dr. Lee Styger, »In Summer 2009-2010 Supply Chain Subject.
My report below is about the database informations that Influence in retail as a trend to increasing the revenue or decreasing income
MAKING THE POINT
In marketing strategies many retailers remain unknown to the retailer and trends. Goods and services offered are substandard, and consumers are not aware of the products and other important information such as pricing (Ryals et al., 2001; Jiang et al., 2010). The problem therefore is not with the business, but with marketing strategies. For example, some retailers currently establish clubs as a way of improving customer loyalty (Ling et al., 2010), and improve sales by increasing membership in the club. Clubs are a way of bringing people who share the same interest together, and providing benefits to the individual members. Also, it is important that retailers attach the membership to some form of prestige accrued to the information that is gathered from the customers. This information may help to make decisions in marketing better in retail marketing (Chen et al., 2005), which comes to the customer by mail or other ways to make more people join the club for the benefits, and also because of the social status associated with the club. Furthermore people join clubs to network and most people will join the club because of the kind of people they will expect to meet (Bikker, 2004). One way of attaching prestige to the club is by charging a considerable fee for the club membership and then providing the club members with special cards as a way of recognition. Most retailers are advised to employ methodologies geared towards the creation of a more personalized interaction with the customer (Ryals et al., 2001). As analysis, the development of a personalized relationship with the customer is greatly dependent on the ability of a retailer to establish a talented customer care departments of the business (Raju, 1980; Revelle and Loftus, 1990 cited in Mattila et al., 2008). In addition it is also imperative that a business determines the most effective way to use talent as a way of ensuring consumer satisfaction, which oriented marketing strategies require much customization to meet the needs of consumers (Ryals et al., 2001).
Direct Marketing Methods.
According to Ryals et al., (2001) direct marketing methods require that a retailer get in touch with the shopper on a more personal level. Furthermore, to reverse past marketing strategies that were geared towards reaching many consumers; the current trend is to approach consumers more personally and directly. A customer database of the people have the ability to provide valuable information concerning issues such as customer preferences and customer purchasing trends including such important aspects such as customer demographics (HP, 2010). The information can be used as a starting point to steer direct marketing and make it successful. As explained by Kumar (2008) a retail super marketer can take the initiative of contacting customers through the provided e-mail addresses and postal addresses to tell customers more about the least bought brands of noodles and their unique characteristics this will have the effect of increasing the overall sales. It is important that the retailer understand the supply chain, which is developed towards the customer’s needs (Kinsey, 2003; Dunne and Lusch, 2008).
The second direct marketing method that can be used to increase sales is where the company can use recorded sales messages which can then be sent to customers informing them about products and upcoming events that the company has organized and this may help in increasing sales. In order, more people can be reached through telemarketing. Instance, Scribd publishing and reading site (2010) shows that MacDonald used telemarketing, especially over the phone is always viewed by consumers and can have negative effects. It is always wise to seek the services of a telemarketing company, which is more experienced in the field to avoid the negative effects.
The Link of the Article:
http://itk.hbsp.harvard.edu/ManagersAdvantage/resrcs/strategy/4260.pdf
Looks good. Comprehensive. Look forward to the final document
The link for the article:
http://www-aig.jpl.nasa.gov/public/kdd98/
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THE CENTER POINT
This report is a key trend in retail analysis, with most retailers opting for retail marketing as a way of getting closer to the consumer. Consumer loyalty has proven to be an elusive aspect for most businesses, which it is volatile and unpredictable for the ‘management of customer knowledge’ (Naha et al., 2002). However, the concepts for keeping customers loyal are simple and most businesses rush to implement complex methodologies forgetting the basic concepts (Williams et al., 1985). Furthermore, Ryals et al. (2001) states that the customers require recognition and respect, they expect a business to offer competitive shopping environment that is safe and accessible by available information. A combination of these factors; tailored to suit a particular consumer base will almost definitely offer good results for any business (Ryals et al., 2001).
FORMATTING THE POINT
Consumer information is invaluable to any keen business, as it can be used to determine the most appropriate marketing strategy that will reach the highest percentage of consumers (Dunne and Lusch, 2008). It saves business revenue via the use of the cheapest form of advertisement (Esmaeili and Zeephongsekul, 2010). The marketing database is an important asset to any business, which contains the data of customers to analyse what it can provide as useful information’s can be used by retailers in marketing plans (Anderson et al., 2007). Baltzan et al. (2010) defined the data a ‘Raw fact that describe the characteristics of event’ and also they defined the database as ‘maintains information about various types of objects (inventory), events (transactions), people (employees) and place (warehouses)’, and claimed that it is the most important part of developing an efficient retail marketing through collecting information from consumers. Therefore it is important to know what type of customer information may help the business relevant marketing information. Furthermore, Desail et al. (1998) suggest that most small and large retailing businesses currently have a customer database, in order, to collect customer information, with some retailers requesting that customers subscribe to their mailing list providing the following information: name, contact details, Date of Birth and additional information such as customer’s special interest with regard to method of contact; either email or post. According to Durcker (cited in Naha et al., 2002) knowledge is ‘information that changes something or somebody-either by becoming grounds for action, or by making an individual (or an institution) capable of different or more effect on’. Consumer information can be added such as how the customers found out about the particular retail outlet, as this information is useful to retailers in understanding the most effective methods for reaching a large number of consumers within a short time (Naha et al., 2002).
