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Mobile Phones - A useful Retail tool

Blog Entry

Mobile Retail

Friday, April 23rd 2010 @ 4:20 PM (not yet rated) post viewed 169 times

Download Links

1. http://www.smh.com.au/small-business/trends/top-10-global-retail-trends-20090805-e9a2.html

2. http://www.mobilemarketer.com/cms/news/advertising/4867.html

http://www.slideshare.net/goldsteinmedia/smsmobile-marketing-retail-presentation

the above 3 links are a few presentations and articles which will give an insight into mobile marketing as a retail trend on the upswing

It identifies clear potential to:

1. Increase sales

2. Increase customer satisfaction and loyalty

3. Add value to physical products and experiences through digital services

Key questions answered

By examining the current and future state of mobile services relevant to retail such as extended packaging, mobile coupons, loyalty, store location, shopping lists and self-scanning, the white paper sets out to answer the following questions:

• What consumer needs can be identified and met using mobile phones in retail environments?

• How can mobile phones support richer, more enjoyable, more efficient and more relevant shopping experiences?

• What changes need to happen in retail stores to support this?"

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Comments

Dennis Price
Group Administrator

DennisPrice said on Friday, April 23rd 2010 @ 7:07 PM:

Ok - looks good to me.

wen xue
Professional

WenXue said on Monday, April 26th 2010 @ 10:59 PM:

yes i agree with this point, it is useful for retailing development.

Colin Lee
Professional

ColinLee said on Tuesday, April 27th 2010 @ 12:20 PM:

Totally agree that mobile retail could have a huge impact on the retail sector. The ability for phones to get easy and fast internet access is one point. Besides that the integration capabilities are enormous. It has already been seen through social-sites such as Facebook along with new technological mobile phones like the iPhone. The amount of third party applications and it's increasing functionality could prove as a vital sales/marketing tool for retailers in the future. In the service sector (airline industry), companies like AirAsia, Malaysia Airlines, are allowing their customers to book flights online.

It would definitely be interesting to see how we would be using the mobile phone as a retail tool in the near future! Good luck with your report!

Da Lian
Professional

DaLian said on Tuesday, April 27th 2010 @ 2:21 PM:

mobility is definitely a trend in retail.. image in the near future when customers can immediately identify the product location right after they walk into a store with simple click on the mobile phones. the following video is all about mobility in retail...

http://www.youtube.com/watch?v=RP6-ZFeloj0&feature=player_embedded#!

DUSHY RUDROJU
Professional

DushyRudroju said on Thursday, April 29th 2010 @ 1:46 AM:

intresting ... topic

tao zhang
Professional

TaoZhang1 said on Thursday, April 29th 2010 @ 9:49 PM:

good trend. i like it.

good luck!

Mithun Bindiganavile
Professional

MithunBindiganavile said on Friday, April 30th 2010 @ 8:40 AM:

The future of mobile technology is very evident as more and more people buy mobile phones the market penetration will be higher. It is the most happening trend especially in the Retail sector at this time. Mobile technology can also enhance Customer Experience completely and add value to the business.