SellSmart: Advanced Retail Selling Skills

LAUNCH DATE T.B.A.

If you work in retail, then the single biggest contribution you can make to the success of the business is to learn how to sell effectively. (Actually, our approach is about getting the customer to buy, rather than pushy selling, but we will stick with industry convention here.)

Most selling courses are based on outdated and even disproved theories. For instance up-selling is one of the worst things you can do, and yet that is a cornerstone element of most retail selling programs.

Many programs boast about how you should learn to close the sale, when in fact that is the antithesis of a successful sale.

Would you like to know how it REALLY works?

In SellSmart you will learn:

1. The 6 key underlying psychological principles of human decision-making
2. A simple 4-step cycle to retail selling
3. And then, how to apply those psychological hot buttons to each of the 4 stages of the sales cycle.

When you become proficient at this approach, you will be able to:

• Spot buying signals
• Time your approach
• Articulate the correct opening statement (and it NOT: "can I help you?")
• Show/ offer the right merchandise
• Pick the right 'hot button' depending on the type of merchandise and the buying occasion
• Push the appropriate 'hot buttons' - at the right time
• Trigger a sale
• Handle multiple customers
• Pre-empt and deflect price sensitivities

In brief; SellSmart is about providing you with the underpinning knowledge and the procedural skills to make selling come naturally. Once you understand WHY a customer decides/ behaves the way they do, you will be able to develop your own style of selling.

The program includes:

1. A workbook that you can download.
2. Videos/screencasts to teach the principles.
3. Notes/Manual explaining the psychology and the process.
4. Quizzes and exercises that you can do individually or in teams.

All of this is packaged professionally in our e-learning website - the link is on the horizontal menu bar at the top of this page.

The material was researched and developed by the staff of Ganador Business Academy, a registered training organisation (government accredited in Australia).

By purchasing this program in the online store, you will be acquiring individual licenses. Each license is valid for one person for a period of 3 months. You can review and redo the program as often as you like.

We could offer you some testimonials here, but that always looks fake to me so I think you will also not believe you when we tell you one business owner said there sales were up 100% or that they made their sales budget for the day by 11am? They are true enough, but the reality is that sales success is more than our SellSmart. Many things (from staff attitude to the weather) could play a role. So we won't promise you the world, and we can't guarantee that you will implement it correctly.

But we can promise that:

WE WILL DO EVERYTHING IN OUR POWER TO MAKE THE PROGRAM A SUCCESS -  and that is why:

We will provide you with our personal email address and you can mail us and ask advice or bounce scenarios around or get additional exercises. And we will keep doing it until you are happy. Deal?

The one thing all successful people have in common is that they are willing to learn; to change the way they have always done things.

And smart business people recognise that at the low cost of this program it is easy to get a massive return on investment.

Can you afford NOT to take the chance of DRAMATICALLY lifting your sales?

One of the techniques is PROVEN THROUGH SCIENTIFIC STUDY  to lift the average sale by 82%. That may not apply to your product or your business, but HOW MUCH ARE YOU PREPARED TO PAY to improve your average sale by a mere 5%?

$1000, or maybe $10,000? How much is it worth in additional equity in your business?

The SellSmart program is only $US49 p/p. That's it.

• You are NOT PAYING $3000 for a 1-day seminar.
• You are NOT PAYING $500 per person.
• You are paying ONLY 10% of the normal price!

Can you afford fifty bucks on increasing your sales by 5%? 15%?

Can you afford NOT to risk fifty bucks on your business success?

Try it - we are confident you will want to put all staff through the program.

PS: And here is a top-notch secret: Even if you are not a retailer, the principles taught here are based on the psychological fundamentals of consumer behaviour AND ARE APPLICABLE TO A WIDE RANGE OF SELLING SITUATIONS.

I have a PhD in this stuff, so can I promise you this is true. But more importantly, I WISH I KNEW THIS when I still had my own shop! I would never have sold it...

If your product is sold through a retail outlet, understanding these principles may make a significant difference to how you work with the retailer in promoting your product.]

AND BEST OF ALL:

At a price like this, SellSmart is the best gift a supplier can give to their retail clients. Why waste $50 on paper diaries or umbrellas that never gets used when you can give a gift that lasts a lifetime. And your own product benefits too!!!